With their emphasized facial expressions and sharp-toothed smiles, the Labubus are not the average children’s toy. These quirky plushies have taken over the summer of 2025, dominating social media, pop culture, and fashion. The dolls were  made as part of a 2015 series called “The Monsters” created by Hong Kong artist Kaesong Lung. The Labubus, which had their beginnings as a niche piece of art, has risen to extreme virality and serves as an icon of the summer.

The dolls are commonly sold in blind boxes, adding a surprise element to the shopping experience. The brand has also made many limited-edition releases and collaborations with various companies, such as Coca-Cola. Certain figures are very rare, making them extremely valuable and causing resale prices to soar to remarkable highs. Unboxing videos, creative displays, “Labubu hunts”, skits, and trading the figures have all become popular among collectors of the dolls.

Beyond their identity as collectible items, Labubus have made their mark as a fashion statement. High-profile figures and famous influencers have been seen using them as accessories and putting them on keychains , making them a part of everyday outfits. Some of the biggest celebrities are known to be owners of Labubus, including prominent figures such as, members of the band Blackpink, members of the band BTS, Paris Hilton, Kim Kardashian, Lizzo, Cher, Howie Mandel, Marc Jacobs, Cardi B, and Lady Gaga. The dolls have a huge presence within the realm of pop culture and have surely made their mark in the celebrity realm.

Even though the dolls  have  become a highly popular item, it has also been the subject of a lot of criticism. Some regions have gone as far as banning the toy for its unsettling appearance and alleged negative influence, specifically on children. This has sparked considerable public debate and backlash, especially about the effect of trends on younger generations.

Nonetheless, Labubus have made a name for themselves as more than just a line of childish, silly plushies. They have cemented themselves as a much larger entity. They have been the subject of pop-up events, themed cafes, art exhibitions, and community dinners for fans. They have created a community that serves as a bridge between the worlds of art, fashion, and social media. Labubus have become a symbol of this year’s summer and will continue to exist as a marker of this moment in time.